Steve Jobs introduces the “Digital Hub” strategy at Macworld 2001
On January 9, 2001, Steve Jobs gave one of his greatest Macworld keynote presentations. The main topics included the original version of Mac OS X, the original SuperDrive and the original widescreen PowerBook G4. But perhaps the most profound was the introduction of the “Digital Hub” concept in which the Mac would evolve into becoming the center of the digital lifestyle of the 21st century. It has been the subject of much discussion by Steve and his substitutes when talking about the Mac …
November 30th, 2009 at 10:48 am
That will disappear, as said. I haven’t synced my iPhone for months and do access iTunes directly. But I repeat myself.
November 30th, 2009 at 10:48 am
but what do I sync my iPod touch to. yea. the computer. I buy stuff on iTunes and its stored on the computer. Everything else stems from that home base. Only in the AppleTV case do you ‘not need’ a computer, but really the AppleTV is the computer, it has its own storage, input and connectivity tech.
November 30th, 2009 at 10:48 am
No, Jobs describes pretty much exactly what the Apple ecosystem is. The only thing that isn’t so up to date is that the ‘hub’ idea for the main computer is disappearing, and only because the devices (e.g. iPhone, Apple TV) are more powerful and better connected now than anyone was imagining back then.
November 30th, 2009 at 10:48 am
Wrong, wrong, wrong.
The speech is great, nonetheless Steve was wrong. Digital lifestyle? Yes, but completely different from how he saw it.
Today is not about using multiple devices and PC as a hub. It’s all about *accessibility* and even sacrificing other value for accessibility (”The good enough revolution”).
An companies are actually working hard *against* the hub idea. Think about DRM banning you from copying your digital collection, for example.
November 30th, 2009 at 10:48 am
hard to believe this concept was revolutionary 8 years ago
November 30th, 2009 at 10:48 am
Marker Felt … no Comic Sans
November 30th, 2009 at 10:48 am
Is that comic sans? Ugggh…
November 30th, 2009 at 10:48 am
Steve, you are a genius!
November 30th, 2009 at 10:48 am
Jobs, 2001 “And the glue that’s gonna make all this happen, are the applications”
2009 - There’s an app for that, only on the iPhone
November 30th, 2009 at 10:48 am
The current growth and success of Apple in the last 10 years is a product of this clear and accurate vision of where things were headed. Apple really got their bet to start paying off, and I’m happy for that. The world can use more people enjoying their computers and their user interfaces. Apple has made computers not only a hub, but a tool that you don’t need to dread but actually enjoy using.
Kudos to Steve Jobs and Apple. Good job… :>
November 30th, 2009 at 10:48 am
Very Apple, actually… It’s Marker Felt!
November 30th, 2009 at 10:48 am
Distinctly un-Apple font in use there.
November 30th, 2009 at 10:48 am
He was. I don’t think the “digital lifestyle” played out exactly the way he envisioned, but certainly the PC has become more important than ever before, with the Internet, e-mail, social networking, etc.
There have been many instances in the past where Jobs has been remarkably accurate at predicting where computers will take us in the future.
November 30th, 2009 at 10:48 am
I must say, Mr. Jobs was amazingly precise in his prediction!
November 30th, 2009 at 10:48 am
I think this was back when the word “PC” encompassed all personal computers (both Mac and Windows machines), before the term became synonymous with Windows-based machines.
November 30th, 2009 at 10:48 am
look how crapy those things look today to think that was just in 2001
November 30th, 2009 at 10:48 am
Apple were right and now almost every camera is digital
November 30th, 2009 at 10:48 am
HE WAS SOO RIGHT! Apple were so right
November 30th, 2009 at 10:48 am
How right was he.
HE WAS SPOT ON!!!!
November 30th, 2009 at 10:48 am
…heck, he even thought of the whole “YouTube” idea first!
November 30th, 2009 at 10:48 am
this is proof that the iPhone has been in Steve’s head since the very beginning… go to 3:05 in this video!
November 30th, 2009 at 10:48 am
awesome! let me be the first to comment this one! are they even talking about pc, as in windows????